Lisa Addison

Chief Growth Officer
Digital Growth Consulting

Lisa is a business growth and sales expert, from blue-chip sales, marketing and brand origins at Coca-Cola and McDonald's, before moving into B2B fields of customer analytics, risk, strategy and technology.

She is currently Chief Growth & Revenue Officer, Digital Growth Consulting, operating across FinTech, banking, InsurTech and other software development consultancies and SaaS businesses.

Her passion is to help start-ups and SME devise strategies and expertise in go-to-market, market-making and sales prowess when engaging Fortune 100, FTSE-100 and other major global listed organisations.

She has helped to grow and exit 4 businesses in-house - PE, VC and privately-owned organisations, since 2003.

Lisa's previous roles include a strategic markets remit at the World Economic Forum and Davos working across government and corporate clients in USA, Canada, Latin America and EMEIA.  Her clients comprised most business sectors including banks, financial services, insurance, aviation, automotive, telco, tech, energy, media and entertainment.  Lisa participated in Davos and other major continental regional Forum summits.  

Since 2013 Lisa has been heavily involved in FinTech, GRC and SaaS in London, NYC and California.  Her interests and practice include AI/ML, ID, Cyber, GRC, Fraud and Blockchain.

She is a mentor at StartupBootcamp FinTech, InsurTech and Colab, and at corporate accelerator manager LMarks, working with Winton Capital, John Lewis, Capital One, etc.

A languages and business graduate, Lisa is trilingual Spanish & French, is a passionate humanitarian, and passionate fundraiser and procurer of philanthropic funds.